The Marketer's Guide to Mobile Engagement - REBROADCAST

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PMI Membership
$129 /year
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Sign up to view this on-demand webinar and get unlimited access to our library of webinars, time-saving templates and more.
PMI Membership perks include job opportunities, local chapters, respected publications, and standards.   Learn more
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38m 12s
Duration
1.00
PDUs
962
Views

Overview

Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile. Adam will give marketers a high-level view of how mobile can integrate into all consumer touchpoints, including paid, organic, and social media. He will also show how mobile can enhance in-store and on-pack, and open up a new world of consumer insights and analytics. Adam will show examples of successful mobile engagement from major household brands, and given marketers a "crawl, walk, run, fly" tactical approach to making mobile engagement work for their brands and marketing campaigns.

 

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Acknowledgements: Marjorie Anderson, Mick Kuehn, Gina Lund, Kimberly Johnson and Cheri Falkner

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