Rethink! Project Stakeholder Management

Featuring Martina Huemann

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50m 03s
Duration
1.00
PDUs
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Overview

Some slides used in this video may not be entirely legible on screen so it is best to download the PDF file and follow along.

Many projects fail because stakeholders’ expectations and interests are not sufficiently steered and managed. This research analyzes stakeholder management from two perspectives: In a “management of stakeholders” approach, a project needs stakeholder contributions to fulfill its purpose. In contrast, the “management for stakeholders” approach is based on the understanding that all stakeholders are valuable regardless of their help or harm potential. Research results show that a combination of both approaches ensures greater flexibility regarding project stakeholder management.

 

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