Agile ProDUCT Management Essentials for Project Managers
Product management is often a murky role: poorly understood and inconsistently practiced across tech companies – and often confused with program and project management. Yet done well, product management is a driver of market success and effective development. Agile teams building commercial software have additional role confusion between product owners and sometimes-agile product managers. This session outlines product management basics, contrasts them with project/program management, and matches this to scrum-defined product ownership. Attendees will get a better sense of what product managers do, and how we can work together more effectively.
NOTE: You must watch videos in their entirety and all the way through to the end for our system to record your viewing activity accurately. Learn more about PDUs on ProjectManagement.com.
Acknowledgements: Marjorie Anderson