Business Analysis 2018: Understand Your Stakeholders And Their Journey

Featuring Betsy Stockdale

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53m 31s
Duration
1.00
PDUs
12,273
Views

Overview

Stakeholders are a key to any project, and understanding our stakeholders, their wants and their needs is essential for any successful project. While stakeholder management and stakeholder engagement are key components to many PMI guides, how many of us really spend the time to understand our stakeholders? Too often we get wrapped up in features and functions of our products, instead of understanding what our customers really need. 

In this session we are going to look at some diverse ways to analyze our stakeholders. We will look at journey maps and empathy maps to help us understand how we can build and use them as part of stakeholder analysis. We will also look at how we can use these tools to help us write better requirements and deliver better products. 
Learning Objectives: 

  • Define and create journey maps and empathy maps.
  • Use journey maps and empathy maps as part of the elicitation process.

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This video qualifies for the following PDUs:
 
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