Using Cultural Intelligence to Drive Real Stakeholder Engagement
As the complexity of project management continues to expand, Organizational Change Management (OCM) is becoming more ingrained in implementing projects. This is taking the entire topic of Stakeholder Engagement into new directions. We are moving beyond defining if the stakeholder is an advocate or an adversary, and trying to understand what is driving their position. Understanding the stakeholder’s organizational, and personal, culture is helping project evaluate the stakeholder perspective. This “Cultural Intelligence” of the project manager can greatly improve the effectiveness of the Change Management aspect of a project.
This webinar is designed to take stakeholder engagement to a deeper level. If you have seen too many stakeholder management strategies, that don’t engage the stakeholder, this webinar is designed for you. Learn how to leverage your understanding of organizational culture and self-awareness, to develop stakeholder personas that increase stakeholder engagement and value. The webinar will focus on tools and technique that aid your understanding of your organization’s / client’s culture, build your self-awareness, and create stakeholder personas.
NOTE: You must watch videos in their entirety and all the way through to the end for our system to record your viewing activity accurately. Learn more about PDUs on ProjectManagement.com.
Acknowledgements: Kimberly Whitby and Derrick May