Eight Steps to Designing New Products for Business to Business Customers

February 25, 2016 1:00 PM EST (UTC-5)

Platform: Adobe Connect
Capacity: 1000
Duration: 60 min
Presenter: Larry Micek

There are no lack of tools and techniques for doing new product development.  Even so, business to business new product development failure rates remain as high as 75%.  How can we improve new product development success rates?  Industry studies conclude that answering a few key questions before beginning new product development will dramatically improve success rates.

Using a simulated business case, we’ll walk through eight steps to answer these key questions.

This session will:

  • Interactively poll attendees for their opinion on how they would build a new product development business case using the eight step framework
  • Teach a powerful method for measuring customer needs
  • Provide a concise business case example of a new product development proposal
This webinar qualifies for the following PDUs:
 
PMP/PgMP
PMI-ACP
PMI-SP
PMI-RMP
PfMP
PMI-PBA
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