Persona to Product: User Story Mapping and Projects

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September 30, 2021 2:00 PM EDT (UTC-4)

Platform: WebEx
Capacity: 2000
Duration: 60 min
Presenters: Joanna Tivig, Peter Monkhouse

You have developed your personas, the architypes representing your customer segments. Now you know more about your market segment and target market. But how do you develop the product that will address the needs of your persona?

In this webinar, we will show you, with examples, how product features are defined using the user story mapping exercise to develop user stories. Once user stories are written, then they can be grouped into releases, with the first release being your MVP or Minimum Viable Product. During the webinar we will describe use an example to develop a story map and group the stories into a product backlog. The product backlog will keep the team focused on delivering value to customers.

This webinar qualifies for the following PDUs:

PMP/PgMP CAPM PMI-ACP PMI-SP PMI-RMP PfMP PMI-PBA DASM DASSM DAC DAVSC Ways of Working 0.50 0.50 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Power Skills 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 Business Acumen 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 Total 1.00 1.00 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50 0.50