Project Management

Personas

last edited by: Mauro Sotille on Sep 18, 2016 2:33 AM login/register to edit this page

Contents
1 Overview
2 Importance
3 PMI-ACP Exam Outline Reference
4 Body
5 History
6 Current practice
7 See also
8 Sources & Reference
9 External Links

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Overview

In a user centric design, it is critical to get information about the future user, tasks that the user would perform and also context of use. Tool used to enable visualising the users and their needs is called "Personas". Persona is a fictional model of a potential user, which is based on behaviours and motivation of real people.A “persona” can contain career information, skills, personal details, behaviors and a short story.

Importance

User-centered design offers a tool to determine the target user, which enables visualizing the users and their needs in detail. This tool is called “personas”. Persona helps understand the user better, empathise with the user and his/her deeper needs. We can appeal strongly to the customers if we plan and design tools based on their persona.

PMI-ACP Exam Outline Reference

Agile Analysis and Design.

Body

Persona enables us to 1)Understand customers in detail -Gain detailed understanding of typical customer as a real person -Clearly recognise customer goals and how to realise them 2)Design from customer view point -Develop designs that appeal strongly to customers -Enable coherent working within team, as this enables team to share a common understanding of the customer


History

Alan Cooper, a world authority on interaction design, introduces the concept of personas in his book "The Inmates Are Running the Asylum."

Current practice

Organisations segment their customers based on Recency/Frequency/Monetary/purchase patterns. Conduct interviews with typical customers in most important segments. Identify behavioural patterns by grouping and develop a model around these patterns. Depict persona in the form of a story mostly based on facts.


See also


Sources & Reference

M. Cohn, “User stories applied: For agile software development”, Addison-Wesley, Boston, Mass, 2004.

External Links



last edited by: Mauro Sotille on Sep 18, 2016 2:33 AM login/register to edit this page


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