Project Management

When It Comes to AI, Don’t Forget the ‘Why’

Andy Jordan is President of Roffensian Consulting S.A., a Roatan, Honduras-based management consulting firm with a comprehensive project management practice. Andy always appreciates feedback and discussion on the issues raised in his articles and can be reached at [email protected]. Andy's new book Risk Management for Project Driven Organizations is now available.

As soon as artificial intelligence tools made it into the public domain, the stories about inappropriate uses of those tools exploded. It’s inevitable, and now it’s happening in the corporate sector as well as in consumer scenarios. I’ll leave out names to protect the guilty, but I saw a recent announcement from a company that produces HR software claiming it had added its first digital employees to its instance of the tool it develops. “Digital employee” is a euphemism for AI.

No surprise that the company is using its own tool to manage its employees, of course. And also, no surprise that it is exploring ways to incorporate AI into its platform (who isn’t?). But creating employee records for their AI tools? That’s a step too far for me. I mean, we can have some fun with it. What if the digital employees unionize? Are they entitled to benefits and vacation? How does their performance review work? What if they aren’t paid minimum wage?

More seriously, this is a company that produces HR software. HR is all about people, and this seems to play into the entire narrative of AI coming to take people’s jobs. Other than a thinly veiled attempt to get attention, I just don’t get it. And more importantly, I don’t get why anyone would have given this the green light. What’s the business purpose? Why is this …


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