Which Comes First: The Chicken or the Egg?

 

Knowledge management professionals face their own chicken/egg conundrum, and it goes something like this: How do we structure our knowledge management efforts--around the knowledge that we already have, or around the knowledge that we need?

Most knowledge managers concentrate on capturing, evaluating, synthesizing, organizing, distributing and applying (CESODA) the knowledge that already exists in the organization. While there's nothing inherently wrong with this, it is probably not the most inefficient way to go about finding (and maintaining) the nuggets of knowledge that are truly useful. The reason is that in most organizations, there's just too much stuff to begin with. Think about it. Say your's is a software business, and each month you have to produce dozens of proposals to install and customize you CRM application. There's a ton of information that could be useful, information about the specific modules to be …

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