Persuasion Atrophy (Part 5): Be Concise

Lonnie Pacelli is an Accenture/Microsoft veteran with four decades of learnings under his belt. He frequently writes and speaks on leadership, project management, work/life balance, and disability inclusion. Reach him at [email protected] and see more at ProjectManagementAdvisor.com.

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In Part 4 of Persuasion Atrophy, I talked in-depth about securing credibility. Securing credibility is job one when it comes to your persuasiveness. Credibility must be earned and reinforced; it’s rarely just granted. The final installment of this series uses the last of The 4 C’s of Compelling Presentations pillars: being concise.

An organization I belong to holds an annual convention, which includes bringing in several subject matter experts as speakers. I was especially interested in hearing one particular speaker. His credentials were impressive, having written several books on his area of expertise. I got to his session early to ensure I had a seat as I expected the room to be full. His session was right before a break for lunch, so there wasn’t another speaker people needed to run off to.

He took to the stage on time and started his presentation.

His content was a meandering mess. He repeated himself. He didn’t talk about the topics on his slide. He was difficult to follow. And he went way over his allotted time, acknowledging that the only thing people would be missing out on was lunch.

I expected to be inspired. Instead, I was bummed.

I expected more from the speaker. I expected him to communicate points clearly. I expected him to stay on topic. I expected him to monitor his time. He failed on all accounts. The following year (and …

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