Building Your Brand as a Project Manager

Bart has been in ecommerce for over 20 years, and can't imagine a better job to have. He is interested in all things agile, or anything new to learn.

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Topics: Career Development

Over the past decade, the field of project management has gotten significantly more competitive. It’s no longer sufficient to have strong technical and project management skills. You can’t hope that’s enough to get you that next role, expand your career, or put you on interesting projects and programs.

Organizations are increasingly looking for project managers who not only have those skills, but are positioned as experts in the field. This is why building your personal brand is so important.

A well-crafted personal brand helps a project manager differentiate themselves by showcasing what they are good at, and what expertise they bring along with them outside of the simple nuts and bolts of project management. This is not about self-promotion, at least not entirely. It’s about building trust, credibility and a reputation that aligns with your career goals and aspirations.

Having a history of project successes is a wonderful thing for your personal brand, but it’s not the only thing. In fact, it’s very possible to have a project that had a disappointing outcome still help you build the trust of stakeholders, create connections that can be leveraged for the future, and allow you to showcase the skills that make you a leader.

Not every project will have an amazing delivery, and not every failure is completely negative. Using both to …

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