The Secret to AI’s Success? People

Andy Jordan is President of Roffensian Consulting S.A., a Roatan, Honduras-based management consulting firm with a comprehensive project management practice. Andy always appreciates feedback and discussion on the issues raised in his articles and can be reached at [email protected]. Andy's new book Risk Management for Project Driven Organizations is now available.

  Artificial Intelligence   Knowledge Management  

While I spend most of my time in the project arena and related disciplines, I also run my own management consulting firm. As a result, I get to spend some time working with other consulting and professional services organizations. In one of those recent interactions, I got a new perspective on artificial intelligence that I believe project professionals can leverage to drive a lot of value.

The discussion was around promoting and marketing a professional services business. In particular, we talked about a recent report that suggested that within a year or so, at least half of social media content in that marketing realm would be AI generated. The group’s view was that this created opportunities for individual firms to set themselves apart by showcasing content from their “real” employees.

It’s hard to stand out if everything is AI generated. We see a similar nature of generic posts—and a massive increase in volume that tends to occur when posts are generated by software. But it’s relatively easy to stand out if you are providing real content in that sea of AI produced work. Your material is immediately recognized as different, and that generates interest—which is the point of social media marketing.

Translating this to projects
This perspective makes perfect sense in the context of marketing a professional services firm and …

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