Generation Restoration: The Project Profession’s Defining Moment
A Call That Cannot Be Ignored
June 5 is World Environment Day. And this year’s theme—“Our Land. Our Future. We are #GenerationRestoration”—is not simply aspirational. The theme is personal, urgent and speaks to planetary truth we can no longer look away from. The earth is not just warming; it is warning us.
We are witnessing the collapse of what we once considered stable. Desertification is accelerating. Biodiversity is disappearing at rates unprecedented in human history. Weather extremes have moved from headlines to lived experience. For too long, these have been framed as environmental issues—as though they are somehow external to the systems we work in.
They’re not.
These are project issues. Business issues. Human issues. Leadership issues.
And if we fail to treat them that way, we don’t just risk failure. We risk irrelevance.
Why Projects Matter More Than Ever
Projects are where strategy becomes reality. They are not side work; they are how the future gets built. Every infrastructure upgrade, every product launch, every organizational change effort, every innovation—these all move through projects.
But here’s the challenge: Project success has long been defined in narrow terms—on time, within scope, on budget. That model may have served us in an era where growth was the endgame and
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