Project Management

What Stakeholders Want: The Owners

Michael R. Wood is a Business Process Improvement & IT Strategist Independent Consultant. He is creator of the business process-improvement methodology called HELIX and founder of The Natural Intelligence Group, a strategy, process improvement and technology consulting company. He is also a CPA, has served as an Adjunct Professor in Pepperdine's Management MBA program, an Associate Professor at California Lutheran University, and on the boards of numerous professional organizations. Mr. Wood is a sought after presenter of HELIX workshops and seminars in both the U.S. and Europe.

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 Part 2 of 4. Read Part 1, What Stakeholders Want: The Customers.

 

Welcome back to our exploration of “What Stakeholders Want.” Last week we took a look at an organization’s customers as stakeholders and what their basic expectations are. This week we will tackle the owner as stakeholder.

As you recall, customers expect the following from organizations they do business with:

  1. Value for money
  2. Predictable, consistent and positive exchanges
  3. Courtesy and responsiveness
  4. Hassle-free experiences
  5. Reliability

Foremost to owners of organization (partners, shareholders, individuals, etc) is a superior return on their investment (ROI) over time. In concert to achieving this ROI they expect the following:

  • Consistent and continuous growth
    This means that the organization is building its ability to increase its ability to increase revenues year-after-year.
  • Good corporate citizenship and reputation
    This means operating within the ethical boundaries of society’s rules and morays, maintaining a positive image in the court of public opinion, and supporting the communities it operates in.
  • Happy and satisfied customers and employees
    This means operating in a way that promotes goodwill with its customers and employees; satisfying their expectations.
  • Strong managerial leadership and stewardship
    This means having a management team that demonstrates its ability…

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