Take Control: Show Content Who's Boss

 

"We need to improve our rate of customer retention on our web site and support our e-commerce efforts by providing a richer editorial experience, so I want you to provide fresh and customized editorial content for all our 15 channels and start publishing fresh content on a daily basis. Yeah, it would be nice if we could localize all our articles into five languages. Also, three of our branch offices in Europe are going to launch web sites with three different HTML layouts, so I need you to publish our existing content to these new layouts."

Your boss continues, "I just heard from the Chief Marketing Officer that she is considering redesigning the look and feel of our current web site, so once you’ve delivered the upcoming release of the site, I want you to start thinking about redesigning ALL the pages into the new graphical layout."  

Houston, we have a problem!

Rule 1. Know when you need content management
Managing a web site with hundreds or thousands of pages and multiple authors is a challenging task, especially when most sites are handcrafted by your webmasters. The lack of a content management solution to handle all this content can leave your web site unorganized, unattended and unproductive, all of which can lead …

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