Strike a Match

 

According to Mark Abouzeid, a senior technology strategist working for  DeepBridge, "Once you have established an ROI case for a content management system, then your project team has to explore the feature set, architecture and software platform that will make your economic plan work.  This entails more than asking users what they would like; it requires that you work through a list of basic CMS requirements in order to ensure that the solution you buy or develop exactly meets your business requirements, is within budget, fits the purpose and has the appropriate amount of backup and support."

You have buy-in from management and you’re ready to invest in a spanking new CMS. So where do you go from here? To make sure you choose the right CMS product for you, try answering these very important questions:

What kind of platform are you going to use?
When evaluating a CMS, you should know what operating system your organization is running or will be running on. Platform-specific CMS products will be a smart choice only if you are already running on that platform and have no intention of switching to another platform. 

If you are rebuilding your web business from scratch or don't already have a well-established architecture, …

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