Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Crisis Control
Tim Kress is a globally-recognized expert in project and program management. His unique approach to transforming individuals and organizations combines the best of technology with field-tested techniques based on years of success in the real world.
When a crisis suddenly threatens a project, the team will take its cues from the project manager. Strong leadership coupled with clear, calm communication can make the difference between a descent into panic and the road to recovery.
A major crisis can threaten the very existence of even the most justified projects by causing an uncontrolled panic reaction in the project team. In these moments, you, the project manager, must provide leadership from the outset in order to control the message, implement a response and get people back on track.
When a crisis presents itself, you must make a speedy assessment of its potential impact on your project. There are three types:
Showstopper -- An event that results in the end of the project. Examples of this include a sudden pulling of your funding or a product defect that is so profound that it would cost more in time, money or labor to fix than the profit expected from the completed project.
Disaster -- A major body blow to the project. It’s recoverable but only at the cost of dollars, time and labor. A subcontractor announcing that it will take six extra months to deliver a critical component is one example. A disaster is recoverable if the cost of throwing time, bodies and dollars at the issue is less than the potential revenue loss of canceling the project.
Distraction -- An issue that …
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