Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Technically Speaking
Ken Clements, industry marketing manager, Professional Service Organizations, Microsoft Corp., discusses how PSOs and project managers can better leverage technology.
Where should professional service organizations focus their technology efforts?
There are several key areas: business insight, work management, collaboration, productivity and profitability. We understand these areas of focus from talking with customers. Technology empowers people to get more done in less time. Smart professional service organizations (PSOs) could generally benefit from better management of their business processes and improved communications with clients, business partners and employees. By using technology to get work done anywhere, PSOs can reduce the cost of doing business and pass on the savings to customers, or pocket the profits.
What technology solutions are targeted to the professional services market?
Project management software enables the planning and management of a project, with tools that include resource allocation, budgeting, scheduling and document sharing. Project accounting software, on the other hand, is focused on tracking the costs and results of a project. While both solutions help improve a professional services firm’s performance, an end-to-end solution that integrates project management and accounting gives the services firm some significant breakthroughs for …
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"If only God would give me some clear sign! Like making a large deposit in my name at a Swiss bank." - Woody Allen |