Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Synchronicity in St. Paul
With distributed teams and a far-flung client base, a small but growing marketing firm needed a low-cost, low-risk collaboration solution.
Provident Partners helps clients with marketing programs ranging from brand creation to lead generation. The team of experienced software marketers created their firm two years ago in St. Paul, Minn., in response to the needs of companies with non-existent or limited in-house marketing resources. "Since marketing is a cost center, it makes sense for smaller firms to outsource their marketing needs on an on-demand basis," says Provident Partners president Albert Maruggi.
With a rapidly expanding business to assist geographically distributed clients, some as far as away as Kansas City, Maruggi needed a bigger team to handle the workload. Business escalated rapidly to where he found himself challenged by new staff, new customers, and hundreds of tasks to track. With more than a hundred tasks for a single marketing program, it became essential to find a tool before important tasks started slipping through the cracks.
In addition to managing the workload, Maruggi wanted his clients to be in a better position to assess the level of marketing value they were getting from his firm. He felt that often there was insufficient discipline around marketing efforts, coupled with an inability to measure value obtained.
Maruggi had tried a …
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