Project Management

Survey Shows

Robert Luzzatto
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When project managers use the right tools and techniques, surveys can inform decisions, benchmark progress and serve as a vital communications channel with external or internal stakeholders, customers and end-users. But there are pitfalls to be aware of and avoid.

Whether your project involves implementing a technology solution, establishing new policies, administering a training initiative, or most any other objective, a survey should probably be a part of your project plan. The use of surveys is commonly associated with the marketing of a product or service, but there really are no limits to the role a survey can play in your project.
 
A technically complex project — a systems implementation, for example — depends greatly on human factors such as training, ease-of-use and flexibility. Surveys are the most reliable tools for measuring and managing these human factors. Training is another environment in which surveying is valuable, both in assessing trainee progress and assembling a base of knowledge throughout the organization.
 
In addition to gathering information that will help you and your project team make good decisions, surveying gives everyone impacted by the project a sense that they are included. Survey results can also be used to objectively compare your organization to others, and to understand your customers’ and stakeholders' expectations. Indeed, any …

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