Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Keep on Evolving
Mark Mullaly is president of Interthink Consulting Incorporated, an organizational development and change firm specializing in the creation of effective organizational project management solutions. Since 1990, it has worked with companies throughout North America to develop, enhance and implement effective project management tools, processes, structures and capabilities. Mark was most recently co-lead investigator of the Value of Project Management research project sponsored by PMI. You can read more of his writing at markmullaly.com.
Maybe you want project management to be clearly and consistently described. Maybe you want the exclusivity of your projects being managed differently from everyone else's. At the end of the day, it really doesn't matter. People do what works. Processes that don't create or sustain value are not going to last very long.
My last column — "What’s Project Management, Really?" — discussed a situation I encountered in a customer engagement that was illustrative of a common problem that many organizations face in implementing change – the need to define the change in the context of how it impacts us as individuals, and the corresponding need — if the change is to be successful — to be able to see ourselves within and as a part of that change.
One reader of this column took the time to observe that – in his opinion – the article represented a wasted opportunity. Wasted, in the context that what I suggested as truly defining effective project management — the practices that each organization over time assembles that reflect what genuinely works for them in getting stuff done — meant that any management practice could be interpreted as being project management. The implication behind this challenge is that there should be one defined set of practices that represents project management, and anything that doesn’t…
Please log in or sign up below to read the rest of the article.
ADVERTISEMENTS
|
"An intellectual snob is someone who can listen to the William Tell Overture and not think of The Lone Ranger." - Dan Rather |