Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Managing Customer Needs
From closing gaps in the product development lifecycle to uniting the entire development team, a Customer Needs Management solution can foster innovation and accelerate new product development and launch.
Today's product development enterprise must create products that will attract and retain buyers within increasingly shorter delivery schedules, and with fewer resources. Incorporating customer and market feedback and requirements throughout the entire product lifecycle substantially reduces the risk of product redesign, warranty support and unsatisfactory product sales. When adopted early in the product lifecycle, Customer Needs Management (CNM) can have a profound impact on downstream costs by enhancing lifecycle participation and collaboration of stakeholders across the enterprise, and on product revenues by increasing the likelihood of marketplace acceptance.
Manage Complexity. Product development is becoming ever more complex due to the increasing demand for sophisticated product features and solutions. To add to the complexity, products are often jointly developed by teams from various disciplines, from more than one company, and sometimes based in different countries. CNM helps manage the complexity and control project risks by enabling contributors to work from the same set of requirements and specifications, regardless of their discipline or physical location. …
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