Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Disseminate: The Harvesting--Reaping the Benefits
Doug is the author of the landmark book, Extreme Project Management®: Using Leadership, Principles and Tools to Deliver Value in the Face of Volatility. He works with clients who undertake projects in very demanding environments: those settings that feature high speed, high change, high unpredictability and high stress. Doug has lived in the trenches—from Bethlehem, Pennsylvania to Beijing, China—with over 275 project teams with budgets that ranged from $25,000 to over $25 million. He is one of the founders of the Agile Leadership Network, an organization dedicated to connecting, developing and supporting great project leaders. He is known for his hard-hitting and humorous keynote speeches that address vital issues facing today’s project-based organizations. You can visit Doug at www.dougdecarlo.com.
Warning: The Menu is Not the Meal!
You can only be successful in applying the definitions, doing the activities and using the tools that comprise the Flexible Project Model by infusing and deploying them with the underlying principles, values and practices of eXtreme Project Management.
Disseminate is the final element in the Flexible Project Model. It is the point where the project deliverable is transitioned to the customer. The operative Shared Value here is Visibility. By Visibility I mean unearthing and correcting problems with the deliverable, as well as formalizing accountability for those to be held responsible for reaping the projects intended payoff.
There are two major components to the transition process:
- Ensuring the project deliverable does what it is supposed to and the sponsoring organization is satisfied.
- Ensuring the sponsoring organization is ready to reap the intended payoff from the project deliverable.
Herein lies a major difference between traditional and agile project management approaches: The domain of traditional project management extends from the point of design to delivery. Agile project management goes from concept to cash register.
The cash register part is referred to as the benefits realization process, the period during which the sponsoring organization harvests and tracks the project’s ROI. The relevancy of the …
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