Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
The Analysis Business
More organizations are integrating business analysis into their project management practices. What does a business analyst bring to a project, and how can these skills and responsibilities best work in concert with the project manager’s?
In the early 1990s, hiring a project manager was rare in a number of fields, particularly in the area of research and development. Today, a project manager is a best-practice standard in R&D — and in almost any other industry, for that matter. Pharmaceutical companies, for example, have found that project managers not only tighten operational efficiencies but also improve the perception of the organization externally. Increasingly, well-coordinated project management offices can sometimes be the key differentiator in securing new customers in a variety of industries.
In much the same way, the business analyst role is receiving increased attention in project-driven organizations. More companies are defining specific positions for business analysis, demonstrating a commitment to the position’s function, and providing business analysts a level of credibility that they may not be able to demonstrate otherwise. (A recent ESI survey of 2,000 industry professionals found that the business analysis role falls under a number of job titles: 49 percent hold the title of business analyst, 28 percent are project managers and…
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