Project Management

A View From the Top

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On April 17, 2006, Apple Computer held a launch ceremony to kick-start its operations in India, followed by the recruitment of 30 employees. On May 29, Apple shelved its plans to set up a customer support center in Bangalore. A major reason cited was the operating cost of the center. On April 3, David Barboza reported in the New York Times that the shortage of workers is pushing up wages and swelling the ranks of the country's middle class. This could make Chinese-made products less of a bargain worldwide.
Sooner or later, it was bound to happen. The phenomenal growth rates of these countries are gradually eroding the cost advantages that they enjoyed compared to the developed countries' economies. So what is the reaction of U.S. companies?
Growing Local Markets
Many U.S. companies have been able to take advantage of the growing economies of India and China. China figures prominently in the plans of manufacturing companies both to serve the local market and for export. John Engler, former governor of Michigan and the current president of the National Association of Manufacturers (NAM) says, "The majority of investment by U.S. manufacturing companies is to serve local market; only a relatively small percentage of their production is exported around the world or back to the United States."
Increasing wage levels are going to boost the disposable income of the Chinese population…

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