Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Needed: VP of Analytics and Information
Something that I have continued to harp on over the years is the need for organizations to focus on information. Yet this focus seems to be scant at best with pockets of information architects and data warehousing professionals spread throughout the organization trying to articulate the value of information to upper level management.
The truth is that if senior business and IT executives at your company do not understand the value of information, analytics and data warehouses, your company is at a significant strategic disadvantage. A comprehensive strategy for analytics and data warehousing must be in place at the CEO/COO level to align information resources with corporate strategy.
Within this forum, it is unlikely that I need to articulate the value of analytics, information architecture and data warehousing; but executives who are reading this may be asking “why” the senior sponsorship. It is important to reiterate that information is the lifeblood of a corporation. It is the only thing that measures the vital signs and external environment, and can tap into the pulse of the employees.
Without the right tone being set at the top, the battle cry of “information as a strategic asset” can never come about. Think for a second about the success of those corporations where this battle cry has been sounded: Wal-Mart, Dell and now HP…these are highly successful …
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