Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
User/Abuser Group (Part 2 of 2)
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Why Do I Need A User Group?
“Keep your friends close, and your enemies closer.” -- Sun-tzu, Chinese general and military strategist (~400 BC)
The members of a user group come from many walks of occupational life. Not just the problem-solver line workers, many have managerial impact, sales and marketing background, design and development knowledge--essentially all levels and professions.
A company with a winning product can draw upon this living knowledgebase in various ways. In some organizations, these individuals function as a second tier or “consultancy” of customer support. Others employ them in such a way as to test product releases in real life situations--in a manner that a development team cannot foresee. They also function as visionaries, reviewing the product for future use and looking at competitor materials for comparison.
It benefits your products and ultimately your company to have a devoted cadre of people on your side who, while they will defend you, will also be somewhat critical if they feel unsupported by you.
Many user groups offer similar services to your own organization. Tailor-made classes, personalized support, periodic meetings, informative publications, membership discounts, special interest groups, etc. There may also be opportunities in larger groups for detailed training programs, e-learning seminars and resource libraries.
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"Chaos is a friend of mine." - Bob Dylan |