Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
A Developing Situation
Innovation happens during private "head-slapping" moments and "what-if" discussions. Companies that want to capture spontaneous idea-generation, and empower the people who can leverage those ideas as projects, are increasingly using portfolio management tools and techniques.
Idea generation is sometimes thought of as a free-form, flowing process that can't be captured in concrete. But that just can't hold true anymore for competitive companies that live or die by new product development. "You have to capture that spontaneous idea and the talent itself," says Mike Pritts, vice president of development for Misys Systems, a U.K. medical software firm with U.S. offices in Raleigh, N.C. He has been using product portfolio management software for the last four years and says his organization would be lost without it.
"It's the people you have that you must leverage. They are what differentiate you from the competition. If you can't harness those people resources, you can't do business. Clarity [the PPM software Misys uses] helps us do that. It also takes those new ideas and, in a disciplined way, they are collected, reviewed, debated and slotted into categories. From there, a cross-functional team of people makes decisions on those ideas based on market, need, size and scope."
Project portfolio management began …
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