Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
7 Steps to Better Brainstorming
Harness the synergy of your project team members. Capture the free flow of their creative thoughts. Find the breakthrough idea that might otherwise be lost in the separate cubicles and minds of your team.
At some point in many projects, it is very likely that some combination of stakeholders, senior and project managers, and team members will gather for an offsite session or a meeting convened for the express purpose of generating new ideas. The sought-after ideas could be to solve problems, devise strategy, build consensus, focus direction, or develop next-generation products.
Most likely, your group will consider many different ideas by engaging in the time-tested practice of brainstorming. While the brainstorming may ultimately produce an incandescent new idea, all too often, the session will deteriorate into anarchy or its close cousins: contention, grandstanding, digression, or all of the above, and all at once. But brainstorming, by its very nature, is ideally suited to the exploration of new ideas, and it can work … if you follow these 7 smart steps.
1. Know the territory. The human brain is divided into left and right hemispheres that control different forms of reasoning. The left side controls logical functions: arithmetic, structure, sequence, ranking, and order; all of which proceed in a linear progression. The right side controls creative…
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