Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Are We There Yet?
You have worked on your project for months. Every time you think you have completed all the activities, tasks and deliverables, the customer details another item that appears to be within scope. You are significantly over budget, with no end in sight. Why are you in this position? Because you neglected the critical step of developing project objectives, measures, and standards.
The purpose of developing objectives for your project is to define the parameters within which your project will operate. Objectives will guide project work and decision-making. Setting clear and quantifiable measures allow you to determine whether you have met an objective.
Objectives define the reasons why your organization wants to go forward with this project. These results can be tangible or intangible. Further, the objectives define the results and value that will be realized at the completion of the project. Finally, objectives will detail the constraints within which the project must be completed.
Include the decision makers (stakeholders, customers) for your project when developing objectives. Guide this team to think broadly in terms of the project objectives. Consider the benefits and constraints in areas such as human resources, facilities and equipment, materials, external influences, money, outputs, timing, strategy, and ideas and processes.
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I think somebody should come up with a way to breed a very large shrimp. That way, you could ride him, then, after you camped at night, you could eat him. How about it, science? - Jack Handey |