Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
The Greening of IT
A chief technology officer and committed environmentalist, Ryan Martens believes that agile practices and the software-as-a-service paradigm can contribute to conservation efforts by leading the IT industry away from a product-based, take-make-waste business model.
As a long-time environmentalist, Ryan Martens has worked toward changing society from a take-make-waste model to a conservation model. In 2002, Martens, a civil engineer trained in project management, founded Rally Software Development, a venture-backed firm with 60 employees based in Boulder, Colo. As Rally’s chief technology officer, he believes that Agile software development can help contribute to conservation efforts by turning information technology into a service-based proposition, rather than a product-based industry.
He spoke with ProjectsAtWork managing Editor Karen Klein recently; edited excerpts of the interview follow.
What got you interested in the conservation movement?
There was a lot of work that influenced me, starting in the late ‘90s and early 2000s. One idea was “natural capitalism,” and particularly the book The Natural Step for Business [New Society Publishers, 1999] by Brian Nattress and Mary Altomare. A lot of people in the larger political world understand that there is going to be an end of oil at some point. And the transportation costs involved …
Please log in or sign up below to read the rest of the article.
ADVERTISEMENTS
|
"Enjoy yourself. It's later than you think." - Chinese Proverb |