Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
A Sporting Chance
The only thing certain about projects is that they are uncertain. Since a project is unique by definition, this is an indelible truth. Despite the best laid plans, there will undoubtedly be variables that will require deviation from those plans.
Once we accept this truth, the trick is to learn how to manage that uncertainty--which, paradoxically, is best done by embracing it. We can begin with a revised definition of project management, something so simple that anyone can understand:
“Project management is the art of leading people to achieve objectives in the face of uncertainty.”
Notice that we use the word “art” instead of “science”. There are no hard and fast rules that can be used when dealing with uncertainty. But, like any art, there are principles we can adopt and experts we can learn from.
Sports coaches make an excellent example as they deal with uncertainty in every play of every game. With that in mind, let’s look at seven key characteristics of sports coaches that project managers can learn from.
1. They Acknowledge Uncertainty
To begin with, a coach starts with the mindset that uncertainty is a given. There’s uncertainty about the opposing team, the weather, team injuries, how the other team will respond to each play and a host of other elements. A coach knows that--…
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"It is hard to fight an enemy who has outposts in your head." - Sally Kempton |