Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Marketing the New PMO
Dr. Andrew Makar is an IT program manager and is the author of the Microsoft Project Made Easy series. For more project management advice, visit the website TacticalProjectManagement.com.
New project management offices often face skepticism and outright resistance, especially in organizations lacking project management maturity. Here are five actions that emerging PMOs should take to communicate their purpose and functions, and a downloadable template to get started.
This is the eighth and final article in the author’s series about PMO best practices.
As a project management office is established, change management, communication and marketing efforts are required to educate the larger organization about the PMO’s purpose, functions and services. Implementing a PMO and marketing its services is an exercise in change management. Without a clear explanation of the benefits of the PMO, employees can become skeptical, even hostile, due to distorted perceptions of process bureaucracy. The following actions highlight key communication activities that should be taken to implement and market a PMO within an IT infrastructure management organization.
1. Develop a PMO Charter
Implementing a PMO is a project! As such, a project charter should be created to formally recognize the undertaking, and to document the PMO implementation goals, objectives, high-level scope and other key issues. Like any other project, PMO implementations have stakeholders and sponsors. Use the PMO charter as a deliverable within a PMO marketing plan and share …
Please log in or sign up below to read the rest of the article.
ADVERTISEMENTS
|
"That rainbow song's no good. Take it out." - MGM Executive Memo after first showing of The Wizard of Oz |