Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Turn Creativity On
Every project needs the occasional jolt of creative energy. It’s important throughout the design phase, when issues arise or the client wants changes, and as risk mitigation plans are formulated. Perhaps the most crucial time for creative thinking is the chartering phase, which can seal the fate of the rest of the project. Here are three approaches for thinking anew about project problems.
Why should a project manager be concerned about the creative vision behind the project? After all, their job is to proceed according to the marching orders in the project charter, right? From a purely selfish career perspective, we have to ask ourselves who will take the blame. Will it be the executive sponsor who decided that it would be a good idea to scale Mount Everest with ladders made from wet noodles, or the project manager who took charge of getting the job done? As professionals, we should also be asking what caused the failure, be it an inadequate search for better options and/or an insufficient willingness to consider them. As project managers we have a responsibility to the stakeholders and, yes, to ourselves, to turn the rock over and look underneath. We are not doing anyone a service to launch a project, even based on the best available solution, if that solution is not good enough to get the job done.
One of my earliest project management memories is of the instructor …
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