Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Sponsor, M.I.A.
If it is not clear to your project sponsors that their ultimate success is dependent on you and your team, follow these steps to "educate" them and gain the support and involvement you need.
Have you ever managed a project where the sponsor, your internal client, is nowhere to be found or is not a visible resource to the team? This situation is more common in large corporations than most would care to admit, and it can lead to constant scope creep and waning commitment from the project team and partnering resources.
If it is not clear to sponsors that their ultimate success is dependent on you and your team, the project manager should be the one to deliver this message and educate them on their role and responsibility. (It is more than just writing the check for the project funding!) Follow the steps below to gain the needed support and involvement from the business sponsor:
1. Schedule regular “town hall” meetings between the business sponsor, the project team and any other key partners. In these meetings the sponsor should reiterate the significance and importance of the project as well as their commitment to helping the team to be successful.
2. Establish scheduled meeting routines (generally monthly) that include the business sponsor and the project team. At a minimum, provide progress and issue report outs, change order and impact reviews for approval and …
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"Managing senior programmers is like herding cats." - D. Platt |