Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Do Not Pass Go
No organization will succeed at new product development over the long haul without a systematic approach to project selection and resource allocation. It’s all about making informed go-kill decisions, again and again. Here are 10 best practices that can help — from data integrity and triangulation, to incremental commitments and cross-functional participation.
Much like the stock market, picking the right portfolio of investments in New Product Development (NPD) is one key to getting more bang for your buck. Indeed, significant productivity gains in NPD are possible through more astute selection decisions, according to a major study of industry best practices. Moreover, businesses that perform the best in New Product Development have in place a systematic portfolio management method-one that brings discipline and rigor to their project selection decisions and effectively guides their resource allocation. These firms recognize that every R&D or new product project is an investment; and like stock market investing, R&D investments must be managed in a professional and systematic way.
One of the weakest facets of NPD is effective project selection and resource allocation.According to a study by the American Productivity and Quality Center (APQC), only 21 percent of businesses' portfolios contain high value-to-the-corporation projects; only one-in-four businesses…
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"The good die young, because they see it's no use living if you have got to be good." - John Barrymore |