Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
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In the world of online advertising campaigns, rapidly developing technologies have created new challenges for project managers and teams, particularly in the area of communicating with clients whose expectations may be skewed or inadequately articulated. Getting on the same page with capable technical developers is the key to improving client communication throughout the life of these interactive projects.
Project Yourself is an ongoing series that invites project professionals to share practical advice, personal insights and pet peeves based on their experiences in the field. Anonymity, if desired, is assured. To submit an article for consideration, contact the editor.
The Internet has become the new frontier for advertisers. Businesses and agencies alike are struggling to understand its full potential and dominate its infinite space. While the Internet fosters endless vision for businesses, it also creates new challenges for project managers. Technical processes, creative limitations and quality assurance that affect the advertising project cycle can be difficult to communicate to traditional marketing executives who have lived exclusively in a broadcast environment. Without a basic understanding of the interactive process, marketing executives can be left in the dark about what steps are necessary for a successful campaign.
In my experience as a project…
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