Project Management

The Six-Way Intersection

Richard Brunelli
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The director of Stanford’s acclaimed project management program has co-authored a book that outlines a six-part model to help organizations align projects with strategy, culture and structure. Ray Levitt discusses some of the book’s key takeaways with Projects@Work.

For companies looking to develop clear, consistent and successful project management strategies, Ray Levitt has a single word to pass along: INVEST. And that’s INVEST in all caps, because it’s actually an acronym that Levitt and his co-authors of the recently released Executing Your Strategy: How to Break it Down and Get it Done use to spell out the six steps to help organizations align projects and programs with their structure and culture.
 
The six-part model, or Strategic Execution Framework, begins with Ideation, clarifying and communicating long-range intentions; and continues with Nature, developing alignment between strategy, structure and culture; Vision, creating clear goals and metrics; Engagement, selecting the right projects for the company; Synthesis, doing the projects and programs the right way; and Transition, moving project outputs into operations.
 
Don’t let the tidiness of the framework fool you. Getting these areas (or domains, as they are referred to in the book) to seamlessly mesh — particularly at the intersections — has spelled doom for …

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"O, it is excellent To have a giant's strength! But it is tyrannous To use it like a giant."

- William Shakespeare

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