The ultimate deliverable is a good emotional memory — and one of seven principles of right-brain project management, which combines adaptive, intuitive approaches with logical, left-brain functions.
In a recent interview with Projects@Work, engineer and project management trainer Michael Aucoin elaborated on the concepts found in his book Right-Brain Project Management. Here, he crystallizes the right-brain approach into seven principles.
1. Find the compelling purpose — When we really want to do something, we will overcome any obstacle. The compelling purpose is driven by what is meaningful in a deep way. To find the compelling purpose, keep asking “why” an objective is important until finding an answer that resonates with our core principles.
2. Make sense of the project — At the beginning of a project, we often have a vague idea of where we are going. We must first explore the project environment and make sense of it before we can exploit it. Identify what the project is really about.
3. Experiment and adapt — When the path is ambiguous, it is counterproductive to expect to develop and follow a detailed plan. It is better to deliberately experiment and learn how to adapt to the environment.
4. Create the new reality — “Stretch” projects require a high degree of creativity, not only in the