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Enough Pretentious Job Titles Already!
Bob Weinstein is a journalist who covers technology, project management, the workplace and career development.
Blame it on technology and our obsession with complexity. During the past two decades, there has been an unending stream of long, unwieldy, pretentious and just plain ridiculous job titles. Some die a year or two after they’ve been coined, but most linger on.
Thankfully, clear, simple, self-explanatory job titles never disappear. In the IT sector, for example, important job titles like software developer, project manager, engineer (electrical to nuclear), database and network administrator, Web designer and technical writer are not likely to ever be mangled. But let’s look at a few trendy job titles that have become fashionable. Some are recently coined, while others have been around for years.
Chief Blogging Officer: We can thank the swelling population of bloggers for creating the blogosphere. What was once a trend has ascended to a serious business and career niche. Bloggers are quoted regularly in newspapers and broadcast news programs. It’s estimated that more than 11 percent of Fortune 500 companies have corporate blogs, according to a recent story published in Advertising Age. It’s truly a phenomenon that has slowly but steadily gained a foothold in the past three years. Household-word companies like Kodak, Marriott and Coca-Cola have recruited chief bloggers (titles vary with the company) to put a human spin on their corporate …
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