Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Projects and Principles
When Rob Purdie describes his consultancy as a "not-for-much-profit" organization, it’s not a statement on the tough economic times. Since 2004, he has chosen clients who “do good” over companies focused solely on maximizing the bottom line. But Purdie hasn’t left behind the project management experience earned in the corporate world.
Rod Purdie ditched the corporate IT world in 2004 to create Important Projects, a London-based consulting firm where he could apply his project management skills exclusively to help social change organizations, and today his clients include Greenpeace UK and Amnesty International.
But that switch from a project management career in the software industry to the not-for-profit world didn’t happened overnight. An interest and passion for the Internet, fostered in university, and before even the first graphical Web browser, led Purdie to join the dot-com boom (and bust) and ultimately establish a flourishing career in project management.
Purdie liked working with teams and derived satisfaction from delivering projects on time, on budget and in compliance with requirements. But he found saving corporations money was ultimately uninspiring.
“I didn’t have an epiphany per se,” Purdie says, “but there were a couple of things that happened to me that really rocked me and I realized that there …
Please log in or sign up below to read the rest of the article.
ADVERTISEMENTS
|
"It is one of the blessings of old friends that you can afford to be stupid with them." - Ralph Waldo Emerson |