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Be Objective
Objectives define why an organization wants to go forward with an initiative, detailing desired benefits and clarifying constraints. Here are some steps to help you develop and measure them.
Objectives define why an organization wants to go forward with an initiative, detailing desired benefits and clarifying constraints. Here are some steps to help you develop and measure them.
When thinking about objectives representing project results, ask stakeholders and sponsors the following questions:
1. What do you want to have at the end of this project in terms of benefits or capabilities?
2. What value should this project produce?
3. How will you know when you satisfy each objective? (measures and standards)
4. What short- and long-term benefits do you want?
Objectives that represent constraints further clarify the boundaries established in you project statement. Ask these questions:
1. What requirements must be met?
2. What constraints, restrictions, or resource limitations do we face?
3. What resources should be used or saved?
In order to help determine the measures and standards for each objective, try adding the words “as shown by” or “as measured by” to the end of each objective. Complete the phrase with how you will measure the objectives (e.g., percentage…
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