Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Web 2.0 Intelligence
As I recently discovered the Facebook phenomenon and now have been hooked onto it, it occurred to me that these social networking sites have proliferated so much that they now are a rich source of information. LinkedIn has formed a dense community of business professionals; Facebook is a interactive photo album of your past and present; and MySpace has conglomerated Generation Y and Millenials. Web 2.0 sites continue to proliferate and will continue to attract micro-communities throughout the world.
As these social networking sites become hubs of information with attribute and interaction data, they become ripe for analyzing behaviors and demographics. This Web 2.0 intelligence can provide businesses invaluable opportunities to harness the power of communities to drive product and revenue opportunities.
The first clear opportunity of Web 2.0 intelligence is targeted advertising. With the micro-communities that have formed, it presents a strong opportunity to focus product and services placement that are in line with individual or micro-community interests. By analyzing attributes of members and their network of relationships, companies can identify products or services that may be highly relevant to a group within a community. Targeted advertising to this group within the context of the social networking site will likely be highly relevant to their interests…
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"If you would be a real seeker after truth, it is necessary that at least once in your life you doubt, as far as possible, all things." - Rene Descartes |