Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Lean Times and Lead Times
A bad economy demands heightened scrutiny of costs, but organizations might do better by focusing on shortening their project lead times instead of firing capable people. Some companies are already doing just that through Critical Chain-based project management.
What began as a financial crisis has transformed into an economic crisis. But, is it really? Discounting the car and real estate markets, where demand has indeed dropped by 50 percent due to lack of credit, consumer demand has gone down by only 10 percent for a typical item. In many cases, businesses might be seeing a temporary drop in orders, caused by knee-jerk reactions to press accounts accentuating only the bad news, ignoring that many companies are doing just fine.
Worse yet, too many companies are taking the improper actions of cutting costs, freezing assets and saving cash by halting travel and laying off people in the fear of what might happen. This is not the way to meet a crisis. To come out stronger in this time of actual opportunity, a company must take prudent actions.
What do we mean by opportunity? It is a marketing truth that in down times, it is easier to pick up market share. That four to ten percent market share garnered during times of slower sales not only keeps the company active and alive during the bad times but can translate into millions of dollars of …
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