Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Intentional Creativity
Creative problem solving can make all the difference on a project. But how can project managers make the most of innovative thinking and still keep a firm grasp on the realities of scope control, timelines and budgets? Here are some techniques for not only encouraging creative behavior but also incorporating it into your existing project delivery processes.
As project managers, our often unstated role is to limit what gets added into a project, making sure that the list of activities and deliverables is finite, and that all crazy new ideas are immediately relegated to a Post-it note in a “project parking lot” where they are sure to never see the light of day. We usually do some form of requirements definition at the very beginning of the project, when stakeholders are least sure of what they can even hope for, much less what they need. Once those requirements are written down, it’s our job to stick to them — or bury the client in an annoying paper blizzard of change requests.
It’s hard to imagine that products like the iPhone came about through such a rigid linear process of thinking. Creating truly innovative products and services depends greatly on how creatively we deal with the dynamic needs of our customers. For project managers, this means incorporating an intentional creative problem-solving process into the way …
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