Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
PM and the Startup
Mike Donoghue is a member of a multinational information technology corporation where he collaborates on the communications guidelines and customer relationship strategies affecting the interactions with internal and external clients. He has analyzed, defined, designed and overseen processes for various engagements including product usability and customer satisfaction, best practice enterprise standardization, relationship/branding structures, and distribution effectiveness and direction. He has also established corporate library solutions to provide frameworks for sales, marketing, training, and support divisions.
Some begin in garages, others in basements--but they all begin with entrepreneurs who have ideas about how they can create new organizations of products and services. They have the capacity to be great--they just need some oversight, planning and a little project management direction.
The Founding Fathers (and Mothers)
The creators (i.e., backbone players) of a new company have to be able to do almost everything. That’s not to say that each one has to have the same skills, but there needs to be many kinds of overlap in duties and abilities to make the work get dispersed properly. This is particularly true in “stretch” situations such as when prospects and/or customers compete for your attention and request 11th-hour deliverables and special development efforts.
Having these shared skills and camaraderie is great in the beginning. Everyone takes out the garbage, all staffers are tech support to some degree and colleagues take it upon themselves to watch how money is spent. There is pride in ownership and responsibility in actions.
If an organization is successful, more people are then brought in to handle more specific tasks. A consequence of this is that a strata gets formed that more clearly identifies duties and qualifications--this means an infrastructure that helps decide and provide benefits that can lead to further …
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"I'm glad I did it, partly because it was worth it, but mostly because I shall never have to do it again." - Mark Twain |