Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Agile, By Any Other Name…
Steve Kirk is Director, SGK Consulting.
…would still look like modern project management. The value-driven benefits of scrums, stories and showcases have made sense well before the emergence of Agile. And they certainly aren’t incompatible with so-called “traditional” project management concepts and techniques.
If you follow the latest trends in project management, and in particular, in software development, you can’t have failed to notice the huge interest in something called Agile. Advocates claim that it can dramatically improve the quality and timeliness of software products and, in an industry that has struggled with a poor reputation for both, this has caught people’s attention.
But does it stand up to scrutiny or is it just another management fad?
On the surface there is an element of mysticism about Agile that makes digging into it a challenge. Wrapped up in terminology, it can be difficult to get to grips with what it is and how it works. How valuable it is — and how different from more traditional development project management techniques — is a personal judgment, but let’s keep an open mind.
What exactly is ‘Agile’? Basically, it’s an approach to software development that focuses on the people aspects rather than the processes. It attempts to address perceived limitations of the “…
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