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Social Studies
Bob Weinstein is a journalist who covers technology, project management, the workplace and career development.
The rapid emergence of social networking over the past five years is nothing short of a phenomenon. Social networking and blogs are now more popular than e-mail, says the Nielsen Company, the New York-based media conglomerate.
Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10 percent of all Internet time, according to a recently released Nielsen report. John Burbank, Nielsen Online’s CEO, says, “Social networking has become a fundamental part of the global online experience.”
Social networking sites’ early growth was largely due to the popularity of the Web and the ease of connecting with people anywhere. The sites were especially popular with young people, because they were a fast, easy and fun way to make new friends and connect with people anywhere. Today, the audience has broadened, and the demographics include people of all ages (teenagers to senior citizens) and from all professions and trades. In a relatively brief time period, social networking has become a thriving niche industry meeting many needs. The growing number of networking sites has become a sophisticated tool used by job seekers, business owners and organizational decision makers.
The top five social networking sites (ranked by growth in traffic) in February 2009 versus February 2008, …
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