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Social Suicide (Part 1)
Bob Weinstein is a journalist who covers technology, project management, the workplace and career development.
Social networking is in. It’s hot, it’s cool and everyone is doing it. It’s nothing short of a global phenomenon. Thanks to the Internet, it has ratcheted up the old-fashioned style of business card dispensing and turned networking into a sophisticated career- and business-building tool. With new social networking sites revving up every year, this new-age, high-tech style of connecting has become a serious (and often obsessive) pursuit for fast-trackers.
According to the Nielsen Company, the total minutes spent on social networking sites has jumped 83 percent every year. Total minutes spent on Facebook catapulted almost 700 percent (to 13.9 billion) in April 2009, compared with 1.7 billion minutes for the same period last year. Facebook ranks as the No. 1 social networking site, followed by MySpace, Blogger, Tagged, Twitter, MyYearbook, LiveJournal, LinkedIn, SlashKey and Gaia Online.
But like all fads, many people are going at social networking with thoughtless abandon, failing to consider that it has its shortcomings--and that there are serious and embarrassing repercussions if not executed properly. There are clear social networking protocols that ought to be defined--and faux pas that should be avoided like the plague. Rather than furthering careers, a couple of social networking goofs could knock you down a peg or two on the career …
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